Josh Shipp: How to Challenge Your Audience (Without Being a Jerk)
Today’s post is from a speaker I worked with: Josh Shipp. Josh is an excellent speaker for kids and parents who has been highlighted on Oprah, CNN, Lifetime – and many other places. It was an honor to help him prep for his TEDx talk – AND – he brings to us today some insight into the process of bringing your voice to the stage in a way that both challenges your audience, and brings them along with you.
How to Challenge Your Audience (Without Being a Jerk)
It’s a tricky thing.
To challenge your audience without coming off as a jerk.
To rebuke. To reprimand. To call them on the carpet.
If you’re too harsh — they don’t listen.
If you’re too soft — they don’t change.
I’ve been experimenting with different ways to do this effectively and researching the mechanics of speakers who do this well.
Here’s the key: ME + WE + YOU
I’ll use my brand-spanking new TEDx talk as an example. A talk which Coach Sally greatly helped me clarify and strengthen — thanks, Sally!
ME: I have a problem.
Be humble. Be vulnerable. Be disarming.
See 01:10 “As a Dad, I’m guilty of this myself…”
WE: We have a problem.
Share stats. Societal tensions. Let them know the problem is common.
See 01:45 “How do we not make the same mistake…”
YOU: You have a problem.
Challenge them. Give them steps to improve and demand they do such.
See 06:38 “So when that kid in your life inevitably annoys you…”
Here’s the key: You want your message to include ALL three elements.
Most speakers unintentionally leave out one.
- Me + You = Anecdotal.
- Me + We = Cowardly.
- We + You = Detached.
- You + You = Jerkish.
Me + We + You = IMPACTFUL
Your message matters,