088: MMM - On The Creative Process, Part Three: REFRAME
Today's Mini Moved Me is all about how we can REFRAME our work.
In other words, are we open to seeing our work in a different way? Exploring the possibilities? Stretching the approaches? Often, the tools in our tool belt - i.e., all the research we are continuously doing - makes it possible to see our work in a different light.
Creating something "new" is really about seeing the old in new ways, and making it your own.
[Tweet "As #speakers - reframing is important if we are to bring new insight to old ideas (and they're all old ideas). "]
Some ideas from Andy in terms of how we can "reframe" as we're creating something new:
-What Works Matrix by Jack Welch - identifying people, companies, organizations that are doing it well (not exactly like you - but something you aspire to) Here's a great article on the idea, with a link to the matrix.
-Expect and plan on trying and failing. There is so much to learn as we try and find the new!
-If we want to be able to reframe we need to literally step away, retreat, slow down and NOT think about what we're focused on. Our brain makes connections in the unconscious - so sleep, quiet, reflection - even zoning out in the shower - are essential to the creative process.
Tune in for next week's continuation of this conversation - focusing on the "AHA Moment" - what Andy calls REALIZE!