Self-promotion is the woe of many of us speakers, entrepreneurs, creatives, authors… if we're creating something, we must also face the reality that if we want people to see this thing that we've created, well, we've gotta promote it. We've gotta promote ourselves. For many of us, that's no fun. And it's for sure a ton of work. My guest today, Michelle Evans, is a pro. Her career spans from working as highly sought-after talent at Microsoft to coaching newbies to help them get discovered and now creating her own business full-time. She is a speaker herself, and her message is on helping people like us find our audience. As she says, “You can't buy a secret.” And though we know it's not all about people buying what we're creating, it's a wonderful gift to be paid for our passion. And luckily, Michelle has volumes of advice – not just for me – but for us all!
Listen to the podcast
Show highlights: On the Power of the Pratfall
- Michelle's story – from banking to .com to entrepreneur!
- The discipline of the promoter – spend 20% creating and 80% promoting
- Things you can do to promote yourself as a speaker and creative
- Michelle's website
- Her Private Facebook Group, Take the Marketing Monster – full of great connections and insight!
- Sally Hogshead and How To Fascinate.Com [figure out how to frame yourself, how you show up!]
- Key tools for promotion and easy design: Canva, Typorama, Legend
- Download this awesome tool from Michelle – From Secret to Sold Out. It's awesome!
This Moved Me Moments:
SALLY: One of my all-time/rock your world, totally amazing books I've read recently is BIG MAGIC by the amazing Elizabeth Gilbert. It sticks with you, sinks into you – and will inspire and motivate you! If you are creating something, you've gotta read this! Thoughtful, beautiful and important.
MICHELLE: The book Pitch Anything by Oren Klaff. Helped Michelle move from bringing value to helping people to action. Also some wonderful information about the psychology of how to keep an audience engaged. Some of the tips have made a huge difference for Michelle!
What is moving YOU this week? Join us over on the TMM Facebook Page to share what's moving you, so that we can stay inspired, and inspiring!
Thanks for being movers!
And – THANKS TO OUR SPONSORS!
Dr. Nick Morgan (a guest on This Moved Me) created the Presentation Prep Course. It's like having Nick coach you – which is no small thing! Nick is the ultimate pro – and I myself have walked through this course. It's so incredibly helpful and full of insight and tools. If you are prepping for a presentation and can't afford the costly hours of hiring someone live – check out this e-course!
And, I cannot forget the editing geniuses at We Edit Podcasts! They are so on the ball. Just last week I hadn't heard from my editor – which was strange – and so I sent an email expressing my concern. I got a phone call back from the FOUNDER, assuring me all was well. That's what I call service. Please trust me – I have saved so many hours by having these folks take on the nit-picky task of editing my shows for me. If you have a podcast – or want to create a podcast – this is sooooo worth it.
Michelle Evans, podcast host of the show